Frequently Asked Questions

Q. What makes !PR the best press release distribution service out there? What distinguishes you from other services?

  • PEOPLE: Every step of the way our experienced professionals are here to help and answer your questions. Unlike many other services, !PR is not automated. From reading over the press release for errors, to formatting, to industry targeting and distribution: Every step of the way there is an experienced professional who’s job it is make sure that your company gets the highest level of service.

  • TARGETTING: Your press release reaches the journalists, editors and producers who are truly interested in your announcement. Unlike other services out there, we do not limit or restrict the amount of topic categories your press release is sent to. Our !PR professionals use their experience to tailor a specific, targeted distribution list to your press release (whether this involves one topic category or ten)!

  • PERSONALIZATION: Every single press release we distribute is personalized to the editor/journalist/producer receiving it! The "To:" field of the email includes their name and email address (example: TO: “Joe Smith” <joe@newspaper.com> ) as well as the body of the press release (example: Dear Joe Smith, Any editorial comment or mention that you may give this press release would be greatly appreciated). You will be hard pressed to find any other service that offers this level of personalization!

  • EXPERIENCE & INDUSTRY RECOGNITION: We have been distributing press releases via the internet since 1996. We use the experience gained throughout these years to ensure that you get the highest level of response possible. Additionally, throughout this time we have developed “brand recognition” among the media who receive our press releases. They read our press releases because they know they are getting a well formatted, targeted and quality news release.

  • GUARANTEE: At !PR we offer a one-of-a-kind guarantee you will simply not find anywhere else. The !PR guarantee: If you are not satisfied with the quality of service or level of response you received from the media, !PR will distribute your updated/rewritten press release absolutely free!


Q. When you mention your distribution service includes formatting and proofing, what does that mean?


A. !PR will proof your press release for grammatical errors and misspellings. We will format your press release to the appropriate, industry-standard format for all press releases distributed by !PR. You are required, however, to keep your press release at 500 words or less if you are using the fax service.


Q. How do I know my press release got distributed?

A. You will receive a confirmation email message notifying you that the service has been completed. Additionally, you should start receiving replies/inquiries from the media, providing you with further evidence the press release was in fact distributed.


Q. How do I measure the success of the press release distribution service?

A. The best way to track the amount of coverage you receive as a result of your press release distribution is by keeping track of the amount of inquiries (email and phone) you receive from the media. Most of the time if a journalist is considering including information from your press release in a story, he/she will contact you first to verify the information and ask follow-up questions.


Q. How long does it take after I have placed my order for the press release to be distributed?

A. !PR offers one of the fastest turn-around times in the industry! Place your order between 6:00AM and 4:00 PM EST (Monday to Saturday) and we will have your press release distributed that very evening. This way your press release will be in the hands of media when they sit down at their desks early the next morning. This is the time when they are most actively looking for new material to use in the coming news day.


Q. Is there a word limit?

A. No. However, if you are taking advantage of our extra news agency FAX service, we ask that you limit your press release to no more than 500 words. Regardless of our policy, we do not recommend that your press release is any longer than about 400-500 words as the usually prefer short and concise releases which they can read quickly.


Q. Do you offer a guarantee?

A. YES! We provide a level of service and professionalism that other companies simply cannot match. We are so confident that you will be happy with the service that we are able to provide the following !PR GUARANTEE:

If you are not satisfied with the quality of service or level of response you received from the media, !PR will distribute an updated/rewritten press release absolutely free.


Q. How do I get started?

A. Simply visit our secure online order form to start your !PR press release campaign!

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Copyright© 2001, !PR
For questions or purchase information, contact sales@exclamationpr.com

Phone: (805) 534-0200
!PR • P.O. Box 1591 • Morro Bay, CA • 93443