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Press
Release Writing Tips
Media
personnel receive plenty of press releases daily. It is important
to follow a few simple guidelines to help your press release stand
out and get media attention.
1.
Give the media what they want and you will get what you want. It’s
a simple trade. The media members want a story! If you can pitch
your product or service into an interesting story, including either emotion,
history or an interesting twist, that will provide the basis for a story.
A good press release is not an advertisement. Avoid superlatives and hyperbole.
2. Inter-activity is the desire and aim of the press and media.
Help the media achieve their aim by providing some type of contest
or event or means for the press and media to engage their audience.
Opportunities for participation in just about anything can be
newsworthy.
3. Include others. Charitable organizations can help you get press
attention. Sometimes tying a piece of your product or service
in with a charitable organization can mean the difference between
getting media attention or not.
4. Follow our suggested and proven successful format below:
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FOR
IMMEDIATE RELEASE...
HEADLINE/SUBJECT LINE (Make it a good one!)
Dateline: (Date and City, State)
Contact Name:
Contact Company:
Contact Phone:
Email Address:
Web site address:
(Date, City, State) – (Opening paragraph)
(Body of text. Include quotes. Usually written in the
third person point of view. Keep this section to less
than 300 words.)
(Closing sentence. Should include your web address and/or
contact name, phone and email.
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